seo - Advice regarding Google Webmaster 404 errors -
i created cms website , integrated google analytics. site changes it's content every week (adding, editing, removing pages , urls) , rewrite sitemap every time when 1 of actions occurred.
the problem web crawlers google detect lot of 404 error pages.
what doing wrong?
getting reports 404s normal , no need worry them. check google find 404 urls, can see in search console (formerly webmaster tools), , see if can fix them. if cannot, if have great content, sooner or later you'll better links.
what additionally, create custom 404 pages, link content on site that's similar missing page (if it's possible determine that), or that's popular on site.
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